How come I just can't write my own website content, is it really that important to hire a content writer?

Writing content for a website is tough. You need to know your audience, research topics, and still deliver a quality piece of writing. Many business owners don’t have time to do all that. Hiring a content writer can and will pay for itself eventually.

What is a Content Writer?

A content writer is a professional writer that creates content for businesses. They typically have many years of experience writing for clients. They know industries and markets and have done the research. Exceptionally good content writers charge around $0.06 per word. This may seem like a lot, but if they are creating ever green content it’s worth it.

What is Evergreen Content?

Evergreen content is content that is unchanging and can stand the test of time. This type of content applies well to biology and other unchanging subjects. An article about an oak tree’s leaves is a good example. Oak tree’s leaves are not going to suddenly change. They gradually evolve over time. Evergreen content reflects this. It is content you can create once and it will stay relevant for many years.

Elements of Writing Content

Good content requires a good writer. A writer needs a strong vocabulary, knowledge of grammar rules, and knowledge of the topic. These things also need to be bundled with good formatting and different styles. Content like a research paper is going to use a different tone than an article talking about a video game. Some different writing styles are: conversational, informative, and professional. Each of these styles are distinct from each other.

Importance of Content

Content is extremely important to businesses. A Google Search ranking can make or break a business. The number one position on any given Google Search typically gets 33% of the traffic for that keyword. For some keywords it can be even higher. By having great, optimized content a business can increase it’s rankings.

This can be tough to have if you’re a small business owner that makes their own products. For example, Sally runs an ecommerce store selling candles. She wants to improve her SEO (Search Engine Optimization). Sally can improve her Google Rankings by writing SEO content. In order for her to do this successfully, she needs a strong working knowledge of the latest SEO techniques. She probably doesn’t have time for all of this.

Should You Hire a Writer

Below we will take a look at the Pros and Cons of hiring a content writing for your website. Each side has strong arguments but ultimately one side wins out.

Make Content Yourself

Writing content by and for yourself can be rewarding. There is a great feeling when you finish a piece of writing and post it on the website, hoping for it to get traffic. But, it can be extremely time consuming. It takes a lot of effort to write content, especially content that is optimized for the web.


  • Save Money – Hiring a professional content writer is not as expensive as many think, especially after the long-term benefits. But it is still an expense. A business with little cash available may not want to hire a content writer.

  • Learn How to Write Better – The only way to improve your writing is to write. Although there are some nuances to that, the best way to improve is by doing.

  • Potentially Rewarding – Writing content is rewarding. It feels good to create something that other people consume. If you write an article and it goes viral, you are going to feel extremely proud of yourself.


  • Stress Inducing – Many people do not write because they don’t want their writing judged by others. This is a valid concern. Writing can be stress inducing. How will you know when it is good and complete? When should you publish?

  • Time Consuming – Writing takes a lot of time, especially for a beginner. If you are a business owner, is it really worth your time to write articles? There may be better usage of time elsewhere in your business.

Hire a Content Writer

Hiring a content writer can provide you with high-quality, SEO optimized articles for your website. It saves you time and you know you’re getting quality content.


  • Quality Content – This is by far the biggest benefit of hiring a content writer. Like this article has said, content is everything on the web. Quality content can be the difference between ranking 1st on Google and being on the 3rd page. Who looks at the third page of Google? A content writer knows the ins and outs of the industry and can work with you to create content exactly how you want it.

  • Can Learn from Them – A good content writer will let you learn from them. In an on-going writing relationship, they will tell you why they did what they did in each section. This could in-turn make you a better writer and reader. By learning techniques from someone experienced, you can get an advantage.

  • Saves Time – Although hiring a content writer is an expense, it is well worth it from a time perspective. If Sally can produce 100 candles in an hour, or write 1 blog post, what should Sally do? Chances are Sally is much better at producing candles than writing blog posts. Hiring a content writer gives you time to focus on what you do best.


  • Costs Money – The only real con with hiring a writer is that it costs money. But writers are not all that expensive anyways. The content they create can last months and years and pay back dividends to your business.


Hiring a writer saves you time and allows you to get ahead of the competition. If you want content for your website that is optimized and SEO friendly, consider hiring a content writer.

How come my business is not listed on Google, Bing, Yellow Pages and other business directories?

Having your business listed on directories like Google, Bing, and Yellow Pages gives you a huge advantage over your competitors. By not doing this, you are limiting exposure to your business. This post covers why your business may not be listed on business directories and what the easiest way to do that is.

Why Should I List my Business?

In this modern era of the internet and search engines, more consumers are shopping online. This means shopping for both goods and services. But many businesses are stuck in the past. They market like it’s the 1990s. Subsequently, they are falling behind the competition. Listing your business gives you exposure to a mass number of customers. The more customers you can get in front of, the more opportunity for sales you have.

Where can I do it?

You can list your business in search directories like Google, Bing, the Yellow Pages, and many others. Each of these directories is different and offers a different range of customers. A site like AngiesList is a great directory for service businesses. These businesses include plumbers, electricians, cleaners, etc. More general directories, like Google, allow for a wider range of customers but may not be as targeted. An added benefit to having more exposure is that it will give your website or name higher ranking search engine placements. This means your site may rank closer to the top of Google searches. This would allow your business to get more customers.

How can I List my Business?

Listing your business is simple but time consuming. Each directory requires you to fill out a form verifying ownership of the business as well as other business information. Then you submit the form and are good to go. But business owners are busy. They have employees to manage, packages to ship, and clients to attend to. If you are reading this and are not listed on business directories, ask yourself “Am I willing to spend a considerable amount of time on this?”. This refers to submitting forms for each individual business directory.

To combat this issue, a solution is to hire a professional agency. These experienced professionals know the latest and greatest in the world of SEO (Search Engine Optimization) and marketing. They can save you time, money, and headaches. Because of their experience, they also may be able to help you with your content and search ranking ability. To many people, how SEO and the internet work seem like magic. By hiring professionals that have experience in these areas, you can rest assured you’re making the right decision.

So What Should I Do?

Below will be a comparison of whether you should list yourself or hire a professional agency to do it. This is important and could potentially save you time and money while also bringing in more customers. In this modern age, having a strong internet presence is more important than ever.

Doing it Yourself

Listing your business is time-consuming but could also help you gain knowledge about SEO and search rankings. It’s important to distinguish the benefits and downfalls of listing your business by yourself or with the help of professionals.


  • Saves you money – Hiring a professional agency to list your business would cost you money. By doing it yourself you can save money. This is a great benefit if you’re just starting out or your business is strapped for cash.

  • Learn more about the industry – By listing your business on these various directories, you can learn a bit more about how they operate and what it takes to succeed on them. You may increase your knowledge of SEO and be able to better distinguish which content will perform better.


  • Time consuming – As previously stated, listing your business on each individual directory is time consuming. Each site requires you to fill out forms, upload information, and even upload pictures of you and your business. This is incredibly time consuming and could distract you from running your business.

  • Potentially inconsistent listings – Since you need to list your business on many different directories, can you be sure that each will say the same thing? Having accurate and correct information that perfectly matches each directory requires amazing organizational skills. Do you have the organization skills and time to make sure each is accurate and up-to-date?

  • May potentially do it wrong – Business owners usually have an area of expertise. That is what their business operates in. So, by listing your business you are probably stepping out of your comfort zone. How can you be sure that you are doing it right? Listing your business is simple overall, but hard to do correctly.

Hiring Professionals

Hiring a professional to list your business can save you time and potentially garner you more customers than if you did it yourself.


  • Experts – Hiring experts to list your business can immediately bring an impact to your business. These experts typically have many years of experience in the SEO and business listing industries. They know the ins and outs of each directory and how to list your business so it will perform best. The quality of listing will surely be higher than if you did it yourself.

  • Time-saving – Hiring experts allows you to focus your time on more urgent problems in your business. Spending a little bit of money can free up a headache and keep you focused on what you want to do and what you do best.

  • You Can learn – True experts in the industry are not selfish people. They like to help business owners bring in more customers, it’s the nature of their job. You can learn from their experiences.


  • Costs money – If your business is strapped for cash, this may not be the best option.

  • Who to choose – You don’t want to get scammed. Choose a reliable business directory listing service.

Overall, hiring professionals to list your business will bring greater benefits to you and your business when compared to listing by yourself. By hiring out you get access to professionals and their experience and can focus on other areas of your business. Solve your business listing problem and get more customers today by hiring a professional.


We at Certified Business Solutions have been in the business since 2002. We started out as a consulting firm but ventured out to web design, web development, digital marketing and other services as we learn new skills and gained additional members to our team.

Certified Business Solutions LLC
102 W Vienna St
Po Box 104
Clio, Michigan 48420 USA

2 Checkout Information


Certified Business Solutions uses 2 Check Out (2CO) as the credit card processor. To view our refund policy please use the link:


Certified Business Solutions uses 2 Check Out (2CO) has the credit card processor. To read the Privacy Policy please follow the link below.